Experience of Care Week Promotional Toolkit - #ExpOfCare 18


Tuesday 10th April 2018 by @Rachel3White

EXPERIENCE OF CARE WEEK 2018 PROMOTIONAL TOOLKIT

NHS England is partnering with NHS Improvement to kick-start preparations for Experience of Care Week 2018. It’s an international initiative – this year running from 23 to 27 April.

We have developed this toolkit to help you and your organisations raise awareness of the week itself but help you to celebrate the work that is happening across health and social care to keep improving experiences of care for patients, families/carers and staff.

The toolkit includes useful articles for your local media, website and intranets as well as links to artwork for social media websites such as Facebook and Twitter.  You will also be able to use it as a starting point to create more publicity for further opportunities for staff, patients and public to get involved in the services you may provide or commission in the future.

The aims of the week are:

  • To keep raising the profile of improving patient experience, staff experience, carers Experiences and Experience of Care for all.
  • To promote an inclusive and collaborative approach to improving experiences of care
  • To support improvement in experiences of care in provider and commissioning organisations
  • To support patient experience and staff experience leads to highlight and influence improvements in experiences of care with a range of stakeholders
  • To drive interest in experiences of care nationally
  • To recognise grass roots staff for their tremendous contributions to improving experiences of care and build on this energy for ongoing improvements.

The toolkit includes:

  • Website article
  • Template press release
  • Internal newsletter article
  • Intranet article
  • Tweet pack
  • Blogs
  • Details of WebExes for staff to dial into
  • Link to resources
  • Contact details

    

   

Website Article

[INSERT ORGANISATION NAME] is taking part in Experience of Care week from 23 to 27 April 2018 to celebrate the work that’s happening to improve the experiences of care for our patients, families/carers and staff.

Throughout the week we’ll be [INSERT YOUR ACTIVITIES eg sharing experiences of our patients, getting involved in twitter chats, events and other activities]

DIRECTOR OF NURSING/EXPERIENCE LEAD NAME AND TITLE, said: “We are delighted to take part in this years’ Experience of Care week. Some really interesting conversations were had during the week-long event last year and we are hoping our staff and patients will get involved by using the hashtag #ExpofCare to share their experiences.”

   

 

Spotlight on Experience of Care Press Release

This press release can be used as a template to add your own information and details. 

You should change the text marked in red before you send it out to your local journalists. 

A space has been left for quotes from your Director of Nursing or Experience Lead  and obviously you could use some quotes from patient about their experiences.

 

Template Press Release

NHS staff, patients and their families and carers are to celebrate the work to improve their experiences of care across health and social care services in [name of area/ organisation] during Experience of Care week 2018.

The celebration week, from 23 to 27 April, will put experience of care in the spotlight and give people the opportunity to share and celebrate work going on locally to better improve their experiences of health and care services.

The week will include a series of online activities and events to help promote experiences of care. [include any details of your own local activities]

 [name director of nursing/experience lead] said: “Many of our patients tell us that they value the opportunity to provide feedback to the services we [provide/commission]. We use this information to enhance services and the care provided and we hope our participation in Experience of Care Week highlights the work we do to make patients’ experiences as positive as possible.

 [named patient], a patient at [name of trust] said: “[insert a quote here from a patient]“

Kath Evans, NHS England Experience of Care Lead, said: “The focus of the week is about celebrating local work as well as sharing it nationally and internationally too. The week started some really interesting conversations last year, reaching more than 67 million people through more than 10,000 tweets and other social media activity. Social media is key to bringing the week alive and we encourage staff, patients and families and carers to join in using the hashtag #ExpofCare.”

End

 

Internal Newsletter Article

Preparations are underway for this year’s Experience of Care week. This is an international initiative, which will run from 23 April to 27 April, to celebrate the work that is happening across health and social care to keep improving experiences of care for patients, families, carers and staff.

Last year the NHS, social care and voluntary organisations across the country took part to celebrate the amazing things happening to improve the experience of care. Throughout the week we will be taking part with a number of activities as well as joining the online conversation using #ExpofCare.

[Name Director of Nursing/Experience Lead], said: “The focus is about celebrating local work as well as sharing it nationally and internationally too. The week will offer an opportunity to put experience of care well and truly in the spotlight with a range of online activities and physical events so that we can collectively share experiences and enthusiasm for further improving experience of care from the public, healthcare professionals to continually improve experiences of care.”

Kath Evans, NHS England Experience of Care Lead, said: “It’s quite often the little things that are really the big things when patients/carers are vulnerable that make a difference to their experience of care. Staff introducing themselves with ‘Hello my name is’ and asking ‘what matters to you’ are all about putting the patient first and can make a poor experience a good one.”

If you are interested in taking part and celebrating our patient experiences join in the conversation on twitter using #ExpofCare or contact [insert contact name and details of experience lead in your organisation].

 

Intranet article

Preparations are underway for the Experience of Care week 2018. This is an international initiative, which will run from 23 April to 27 April to celebrate the work that is happening across health and social care to keep improving experiences of care for patients, families, carers and staff.

Last year the NHS, social care and voluntary organisations across the country took part. Throughout the week we will be taking part with a number of activities as well as joining the online conversations.

In addition, we will be [insert any of your own organisation’s activities]

If you are interested in taking part and celebrating our patient experiences join in the conversation on twitter using #ExpofCare or contact [insert contact name and details of experience lead in your organisation].

 

Blogs

Various blogs will be written and published in the run up to the week. The first of which is below. This has also been published on the WeCommunities website. Further blogs from NHS England and NHSI will be promoted via Daily Media Update.

Kath Evans – leads on improving experiences of care for NHS England

Not a day goes by when I don’t look on twitter and find examples of brilliant staff working to improve experiences of health and wellbeing for and with the patients and families we serve.

It really is inspiring to look at accounts such as @WeNurses, @FabNHSStuff, @NHSMillion, @PointofCareFdn, @CareOpinion, @PEN_News, @Patientlibrary and see examples of teams tirelessly working to not only deliver the safest care possible that’s evidence based, but care that’s consistently personalised and connects with people when they at they're at their most vulnerable.

In 2017 the experience of care teams at NHS England and at NHS Improvement put a spotlight on the work happening to improve experiences of care for patients, families and staff. Together with your support we held the first experience of care week in the UK,

  • there were conferences and webinars during the week
  • 2,691 people tweeted about #ExpOfCare 10,266 tweets were sent potentially reaching 67,622,723 people
  • 10 blogs were shared via WeCommunities which were read 3,085 times
  • There were 135 contributors to the #ExpOfCare twitter storm
  • There were 168 contributors to the #ExpOfCare tweet chat
  • There were 89 contributors to the #ExpOfCare twitter book club
  • Many people pinned an #ExpOfCare tweet to their Twitter page to help spread the word
  • And perhaps most importantly many ‘thank you’s’ were shared

So in 2018 can we make #ExpOfCare week bigger and better than last year by going global and connecting up with the @BerylInstitute in the US?

Let’s give it a go, especially as it’s the NHS’s 70th birthday year!

Perhaps you could hold a local event to celebrate your contribution to improving experiences of care? Or why not join us on a series of webinars we’re planning? And you can always dip into the Social Media activity that will be taking place.  

Details and helpful graphics to follow in the weeks to come but for now please save the date and get your thinking caps on!  Feel free to get tweeting using #ExpofCare

Kath

Kath Evans, leads on improving experiences of care at NHS England and tweets as @kathevans2